Important Thoughts.
This is where you’ll find our latest passion projects, tips and tricks, glimpses into what we’ve been working on, and opinion pieces from our team
3 Proofreading Tips Everyone Should Know
Unless you work as a professional writer, proofreading probably crosses your mind as much as taking a space shuttle to Mars does. But, just because grammar and prose aren’t important to you – or in your job description – doesn’t mean they’re not worth your attention....
Don’t Forget About Analyst Relations
When you are looking to hire a public relations firm, don’t forget about analyst relations. If you already have pre-existing relationships with analysts, your PR firm can help you navigate these relationships and get the most bang for your buck. PR and AR go...
Thought Leaders, Please Be Human
The B2B world is flush with thought leadership content produced by companies and individuals trying to leverage their expertise. Their goals typically boil down to three things: drive traffic to their websites, attract and convert leads, and build trust in their...
When is it Time to Hire a PR Agency?
Depending on your industry and future vision, you may have toyed with the idea of hiring a public relations (PR) agency. Whether CMO, CEO or business owner, most executives understand the value of a polished public persona and strategic communications. But, that...
Are Media Relationships Everything? Yes and no.
In its recent Global PR Survey for 2020, Prezly PR Software reports that 92% of PR professionals say strong relationships are critical to their success, with their best results coming from contacts with whom they had nurtured a good relationship. I wholeheartedly...
Five Elements of a Great Media Pitch
Being able to write a strong pitch is one of the most important skills you can have in public relations. A good pitch – the kind that yields results – takes time, research, strategy and intention. That’s why whether you’ve been doing PR for 20 minutes or 20 years,...
How to Read Between the Lines of an RFP
Requests for Proposals are a common practice in the business world, but to many, RFP is a four-letter word. The method of defining what your company wants in a public relations firm and then asking for bidders to meet your requirements so you can cull through them and...
Why PR Doesn’t Work on its Own
Sometimes, it feels like Public Relations (PR) is the odd person out at a family reunion. She’s definitely related to everyone else there, but she’s not really taken under the wing of any one nuclear family. This is how it is at many organizations; PR may loosely be...