Important Thoughts.
This is where you’ll find our latest passion projects, tips and tricks, glimpses into what we’ve been working on, and opinion pieces from our team
Are Media Relationships Everything? Yes and no.
In its recent Global PR Survey for 2020, Prezly PR Software reports that 92% of PR professionals say strong relationships are critical to their success, with their best results coming from contacts with whom they had nurtured a good relationship. I wholeheartedly...
Five Elements of a Great Media Pitch
Being able to write a strong pitch is one of the most important skills you can have in public relations. A good pitch – the kind that yields results – takes time, research, strategy and intention. That’s why whether you’ve been doing PR for 20 minutes or 20 years,...
How to Read Between the Lines of an RFP
Requests for Proposals are a common practice in the business world, but to many, RFP is a four-letter word. The method of defining what your company wants in a public relations firm and then asking for bidders to meet your requirements so you can cull through them and...
Why PR Doesn’t Work on its Own
Sometimes, it feels like Public Relations (PR) is the odd person out at a family reunion. She’s definitely related to everyone else there, but she’s not really taken under the wing of any one nuclear family. This is how it is at many organizations; PR may loosely be...