Important Thoughts.
This is where you’ll find our latest passion projects, tips and tricks, glimpses into what we’ve been working on, and opinion pieces from our team
4 Things Your PR Team Wants You to Know
I’ve worked with all types of companies in all types of industries, but I have a secret… I’m partial to the B2B world. Well, in the interest of full disclosure, I must note that B2B companies represent easily 80 percent of the clients I’ve worked with, so maybe I like...
5 Ways B2B Public Relations is Different than B2C…and More Difficult
One of the things I love most about public relations is how diverse the profession is. My experience working mostly with Business-to-Business (B2B) technology companies varies dramatically from the glamorous (and extremely stressed) publicist representing a top...
Why PR & Sales Should Link Up More than you Might Think
You’ve probably heard the argument for aligning your sales and marketing teams any number of times, but have you ever been told about the importance of aligning your sales and PR teams? I’d guess not. It’s not that most businesses are missing something glaringly...
Not Just an Ego Boost: Why Awards Matter in B2B
Award programs can sometimes get a bad rap. Not only does it seem like there are a million of them, but submitting for them often means paying a fee and boasting to excess about your company’s or team members’ accomplishments. Many businesses aren’t comfortable with...
How Podcasting Helps Influencer Relations
Most B2B companies embrace content marketing as a means to amplify their story by leaps and bounds. Long gone are the days of the one and done blog post. Today, one great piece of content can (and should!) be repurposed in the form of infographics, social media posts,...
3 Proofreading Tips Everyone Should Know
Unless you work as a professional writer, proofreading probably crosses your mind as much as taking a space shuttle to Mars does. But, just because grammar and prose aren’t important to you – or in your job description – doesn’t mean they’re not worth your attention....
Don’t Forget About Analyst Relations
When you are looking to hire a public relations firm, don’t forget about analyst relations. If you already have pre-existing relationships with analysts, your PR firm can help you navigate these relationships and get the most bang for your buck. PR and AR go...
Thought Leaders, Please Be Human
The B2B world is flush with thought leadership content produced by companies and individuals trying to leverage their expertise. Their goals typically boil down to three things: drive traffic to their websites, attract and convert leads, and build trust in their...
When is it Time to Hire a PR Agency?
Depending on your industry and future vision, you may have toyed with the idea of hiring a public relations (PR) agency. Whether CMO, CEO or business owner, most executives understand the value of a polished public persona and strategic communications. But, that...