by Convey Communications | Sep 11, 2025 | Strategy
You know the drill. Marketing runs campaigns, sales closes deals, PR gets coverage, and everyone swears they’re working toward the same goals. In reality? The truth is that sometimes PR is left on an island until someone needs a press release “ASAP” or a media mention...
by Convey Communications | Jun 30, 2025 | Strategy
Contrary to popular belief, clients don’t fear the use of AI in their public relations efforts. In fact, they expect it. The real risk in using AI as a PR professional is acting like you don’t. Modern PR pros need to own AI as part of a smarter, faster, more strategic...
by Convey Communications | May 13, 2022 | Strategy
One of the things I love most about public relations is how diverse the profession is. My experience working mostly with Business-to-Business (B2B) technology companies varies dramatically from the glamorous (and extremely stressed) publicist representing a top...
by Convey Communications | May 13, 2022 | Strategy
You’ve probably heard the argument for aligning your sales and marketing teams any number of times, but have you ever been told about the importance of aligning your sales and PR teams? I’d guess not. It’s not that most businesses are missing something glaringly...
by Convey Communications | May 13, 2022 | Strategy
Most B2B companies embrace content marketing as a means to amplify their story by leaps and bounds. Long gone are the days of the one and done blog post. Today, one great piece of content can (and should!) be repurposed in the form of infographics, social media posts,...
by Convey Communications | May 13, 2022 | Media Relations, Strategy
When you are looking to hire a public relations firm, don’t forget about analyst relations. If you already have pre-existing relationships with analysts, your PR firm can help you navigate these relationships and get the most bang for your buck. PR and AR go...
