Why PR Doesn’t Work on its Own

Why PR Doesn’t Work on its Own

Sometimes, it feels like Public Relations (PR) is the odd person out at a family reunion. She’s definitely related to everyone else there, but she’s not really taken under the wing of any one nuclear family. This is how it is at many organizations; PR may loosely be...
Five Elements of a Great Media Pitch

Five Elements of a Great Media Pitch

Being able to write a strong pitch is one of the most important skills you can have in public relations. A good pitch – the kind that yields results – takes time, research, strategy and intention. That’s why whether you’ve been doing PR for 20 minutes or 20...