by Convey Communications | May 13, 2022 | Strategy
One of the things I love most about public relations is how diverse the profession is. My experience working mostly with Business-to-Business (B2B) technology companies varies dramatically from the glamorous (and extremely stressed) publicist representing a top...
by Convey Communications | May 13, 2022 | Strategy
You’ve probably heard the argument for aligning your sales and marketing teams any number of times, but have you ever been told about the importance of aligning your sales and PR teams? I’d guess not. It’s not that most businesses are missing something glaringly...
by Convey Communications | May 13, 2022 | Strategy
Most B2B companies embrace content marketing as a means to amplify their story by leaps and bounds. Long gone are the days of the one and done blog post. Today, one great piece of content can (and should!) be repurposed in the form of infographics, social media posts,...
by Convey Communications | May 13, 2022 | Media Relations, Strategy
When you are looking to hire a public relations firm, don’t forget about analyst relations. If you already have pre-existing relationships with analysts, your PR firm can help you navigate these relationships and get the most bang for your buck. PR and AR go...
by Convey Communications | May 13, 2022 | Media Relations, Strategy
Depending on your industry and future vision, you may have toyed with the idea of hiring a public relations (PR) agency. Whether CMO, CEO or business owner, most executives understand the value of a polished public persona and strategic communications. But, that...
by Convey Communications | May 13, 2022 | Media Relations, Strategy
In its recent Global PR Survey for 2020, Prezly PR Software reports that 92% of PR professionals say strong relationships are critical to their success, with their best results coming from contacts with whom they had nurtured a good relationship. I wholeheartedly...
