by Convey Communications | Sep 11, 2025 | Strategy
You know the drill. Marketing runs campaigns, sales closes deals, PR gets coverage, and everyone swears they’re working toward the same goals. In reality? The truth is that sometimes PR is left on an island until someone needs a press release “ASAP” or a media mention...
by Convey Communications | Aug 4, 2025 | Research
How B2B tech leaders use PR to accelerate GTM strategy, build trust, and drive real revenue Many B2B companies still treat PR like a support function. High-growth companies treat it like a growth engine. That’s not a theory. It’s what the data shows in our recent 2025...
by Convey Communications | Jun 30, 2025 | Strategy
Contrary to popular belief, clients don’t fear the use of AI in their public relations efforts. In fact, they expect it. The real risk in using AI as a PR professional is acting like you don’t. Modern PR pros need to own AI as part of a smarter, faster, more strategic...
by Convey Communications | Oct 10, 2024 | Thought Leadership
As an agency owner, I understand that many executives already have their minds made up about PR—particularly if they’ve had past bad experiences. However, executive buy-in is non-negotiable for a PR program to truly succeed; without it, even the best-laid PR plans...
by Convey Communications | May 13, 2022 | Client Management
I’ve worked with all types of companies in all types of industries, but I have a secret… I’m partial to the B2B world. Well, in the interest of full disclosure, I must note that B2B companies represent easily 80 percent of the clients I’ve worked with, so maybe I like...
