Important Thoughts.
This is where you’ll find our latest passion projects, tips and tricks, glimpses into what we’ve been working on, and opinion pieces from our team
How to Align PR with Sales and Marketing: 5 Proven Strategies for Business Growth
How B2B tech leaders use PR to accelerate GTM strategy, build trust, and drive real revenue
What High-Growth Companies Know About PR That Others Don’t
How B2B tech leaders use PR to accelerate GTM strategy, build trust, and drive real revenue
Stop whispering about AI: Your clients already think you’re using it, and they hope you’re good at it
Contrary to popular belief, clients don’t fear the use of AI in their public relations efforts. In fact, they expect it. The real risk in using AI as a PR professional is acting like you don’t. Modern PR pros need to own AI as part of a smarter, faster, more strategic...
Why Executive Buy-In is PR’s Secret Weapon (and How to Get It)
As an agency owner, I understand that many executives already have their minds made up about PR—particularly if they’ve had past bad experiences. However, executive buy-in is non-negotiable for a PR program to truly succeed; without it, even the best-laid PR plans...
4 Things Your PR Team Wants You to Know
I’ve worked with all types of companies in all types of industries, but I have a secret… I’m partial to the B2B world. Well, in the interest of full disclosure, I must note that B2B companies represent easily 80 percent of the clients I’ve worked with, so maybe I like...
5 Ways B2B Public Relations is Different than B2C…and More Difficult
One of the things I love most about public relations is how diverse the profession is. My experience working mostly with Business-to-Business (B2B) technology companies varies dramatically from the glamorous (and extremely stressed) publicist representing a top...
Why PR & Sales Should Link Up More than you Might Think
You’ve probably heard the argument for aligning your sales and marketing teams any number of times, but have you ever been told about the importance of aligning your sales and PR teams? I’d guess not. It’s not that most businesses are missing something glaringly...
Not Just an Ego Boost: Why Awards Matter in B2B
Award programs can sometimes get a bad rap. Not only does it seem like there are a million of them, but submitting for them often means paying a fee and boasting to excess about your company’s or team members’ accomplishments. Many businesses aren’t comfortable with...
How Podcasting Helps Influencer Relations
Most B2B companies embrace content marketing as a means to amplify their story by leaps and bounds. Long gone are the days of the one and done blog post. Today, one great piece of content can (and should!) be repurposed in the form of infographics, social media posts,...