by Convey Communications | Oct 10, 2024 | Thought Leadership
As an agency owner, I understand that many executives already have their minds made up about PR—particularly if they’ve had past bad experiences. However, executive buy-in is non-negotiable for a PR program to truly succeed; without it, even the best-laid PR plans...
by Convey Communications | May 13, 2022 | Thought Leadership
Award programs can sometimes get a bad rap. Not only does it seem like there are a million of them, but submitting for them often means paying a fee and boasting to excess about your company’s or team members’ accomplishments. Many businesses aren’t comfortable with...
by Convey Communications | May 13, 2022 | Thought Leadership
The B2B world is flush with thought leadership content produced by companies and individuals trying to leverage their expertise. Their goals typically boil down to three things: drive traffic to their websites, attract and convert leads, and build trust in their...
