by Convey Communications | Oct 10, 2024 | Thought Leadership
As an agency owner, I understand that many executives already have their minds made up about PR—particularly if they’ve had past bad experiences. However, executive buy-in is non-negotiable for a PR program to truly succeed; without it, even the best-laid PR plans...
by Convey Communications | May 13, 2022 | Client Management
I’ve worked with all types of companies in all types of industries, but I have a secret… I’m partial to the B2B world. Well, in the interest of full disclosure, I must note that B2B companies represent easily 80 percent of the clients I’ve worked with, so maybe I like...
by Convey Communications | May 13, 2022 | Strategy
One of the things I love most about public relations is how diverse the profession is. My experience working mostly with Business-to-Business (B2B) technology companies varies dramatically from the glamorous (and extremely stressed) publicist representing a top...
by Convey Communications | May 13, 2022 | Strategy
You’ve probably heard the argument for aligning your sales and marketing teams any number of times, but have you ever been told about the importance of aligning your sales and PR teams? I’d guess not. It’s not that most businesses are missing something glaringly...
by Convey Communications | May 13, 2022 | Thought Leadership
Award programs can sometimes get a bad rap. Not only does it seem like there are a million of them, but submitting for them often means paying a fee and boasting to excess about your company’s or team members’ accomplishments. Many businesses aren’t comfortable with...
