The 2025 State of B2B Public Relations Report

What High-Growth Companies Know About PR That Others Don’t

Is your PR strategy built for growth or just for visibility?

A lot of B2B companies still treat PR like a line item. High-growth companies treat it like a strategic growth lever. And now, we have the data to show why that mindset shift isn’t just smart..it’s necessary.

We partnered with Demand Metric to survey over 300 B2B marketing leaders to understand what separates the brands gaining ground from the ones falling behind. The result is this report: a deep dive into how PR is evolving inside modern GTM strategies, and what the highest-performing companies are doing differently.

Fill out the form below to download your copy.

Name

What will you learn?

  • What actually makes PR a revenue driver in B2B
    Hint: it’s not impressions, sentiment, or coverage volume
  • How high-growth companies use PR differently
    They embed it early, align it tightly with sales and marketing, and use it to accelerate deals
  • Why GTM alignment is now non-negotiable
    90% of marketers call PR critical to GTM. The rest are trying to catch up
  • What slower-growth companies are still getting wrong
    Chasing mentions. Treating PR like a support function. Measuring the wrong things
  • How to evaluate PR partners in today’s environment
    Expertise matters. So does business fluency. It’s not enough to “get” media. You have to understand market dynamics

Who is this for?

B2B CMOs. Heads of Marketing. Growth leaders. Anyone building in B2B tech and services companies who’s done watching PR get sidelined and ready to use it as a real lever for brand authority and business impact.

It’s not a trend piece. It’s a roadmap.

And it’s built for the people moving the market forward.