by Sarah Broome | Sep 21, 2020 | Media Relations, Strategy
Being able to write a strong pitch is one of the most important skills you can have in public relations. A good pitch – the kind that yields results – takes time, research, strategy and intention. That’s why whether you’ve been doing PR for 20 minutes or 20...
by Sarah Broome | Aug 31, 2020 | Media Relations, Strategy
In its recent Global PR Survey for 2020, Prezly PR Software reports that 92% of PR professionals say strong relationships are critical to their success, with their best results coming from contacts with whom they had nurtured a good relationship. I...
by Sarah Broome | Jun 8, 2020 | Media Relations, Strategy
When you are looking to hire a public relations firm, don’t forget about analyst relations. If you already have pre-existing relationships with analysts, your PR firm can help you navigate these relationships and get the most bang for your buck. PR and AR go...
by Sarah Broome | Aug 17, 2019 | Strategy
One of the things I love most about public relations is how diverse the profession is. My experience working mostly with Business-to-Business (B2B) technology companies varies dramatically from the glamorous (and extremely stressed) publicist representing a top...
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