by Rebecca Hasulak | Nov 20, 2020 | Media Relations, Strategy
Sometimes, it feels like Public Relations (PR) is the odd person out at a family reunion. She’s definitely related to everyone else there, but she’s not really taken under the wing of any one nuclear family. This is how it is at many organizations; PR may loosely be...
by Rebecca Hasulak | Oct 22, 2020 | Media Relations, Strategy
Requests for Proposals are a common practice in the business world, but to many, RFP is a four-letter word. The method of defining what your company wants in a public relations firm and then asking for bidders to meet your requirements so you can cull through them and...
by Rebecca Hasulak | Aug 25, 2020 | Media Relations, Strategy
Depending on your industry and future vision, you may have toyed with the idea of hiring a public relations (PR) agency. Whether CMO, CEO or business owner, most executives understand the value of a polished public persona and strategic communications. But, that...
by Rebecca Hasulak | May 25, 2020 | Client Management
Unless you work as a professional writer, proofreading probably crosses your mind as much as taking a space shuttle to Mars does. But, just because grammar and prose aren’t important to you – or in your job description – doesn’t mean they’re not worth your...
by Rebecca Hasulak | Aug 17, 2019 | Thought Leadership
Award programs can sometimes get a bad rap. Not only does it seem like there are a million of them, but submitting for them often means paying a fee and boasting to excess about your company’s or team members’ accomplishments. Many businesses aren’t comfortable with...
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